Bookmarkindo Blog

When you visit a site you will expect to see a number of features on it. The chances are there will be a number of pages, each focusing on something different. You will have the Home Page, then, for example at least one ‘products’ page, maybe an ‘About us’ page, ‘Resources’ pages, a ‘Site map’ – are just some of the the more common ones.

What you won’t normally see, however, are the meta tags in the ‘head’ part of each page, comprising the Title, Description, and possibly the keywords. There are also some other meta tags including whether links on the page are to be “Nofollow” another one which prevents the page from being indexed – “NoIndex” – and another for “google-site-verification” for example. These are part of the HTML code which are picked up by the search engines.

When someone asks me why they aren’t getting hits to their site one thing I suggest is that they take another look at the tags they are using. That is where part of their problem may be.

Clearly an appropriate title tag is vital so that it conveys what your site (or in fact each page) is all about. Failure to use a title tag or repeating the same one throughout the site will likely result in Google relying on using some of your page content in its listings, which might not be as effective.

What about the description tag though? Do a search on Google, for instance, and you will find how Google will often use the description meta tag for the snippets they show in the results. This tag needs to say what the page is about. Beware though of making the mistake of just stuffing it with keywords, that is pointless, and would be of very little help to someone wanting to know what your page is about. Whatever format is used it should be structured properly so it makes sense to the reader. The chances are that the search engines wouldn’t even use a description meta tag that just contained keywords, so it would be a waste of your time doing it.

Finally, let us consider the keywords meta tag. Google themselves, in the person of Matt Cutts who is involved in their Search Quality section, has made it quite clear that Google pays no attention whatsoever to keywords. Yes, at one time the keywords meta tag had a place in SEO, but not nowadays. Abuse by some webmasters who stuffed their tags with irrelevant keywords meant that the results were becoming far less accurate. So, the keywords meta tag is not used by Google in web ranking.

One thing to note, however, is that although Google ignores the keywords meta tag that does not mean to say that all other search engines do the same thing. This being the case it seems to make sense that when a webmaster places meta tags on the site it does not do any harm to use some well chosen keywords. Even if only a few search engines place some emphasis on their use it can be worthwhile. Spending your time and effort on the other meta tags, however, is likely to be of more benefit in providing your would-be visitors with the type of information which will make them want to visit your site.

Are you aware of |affilorama review| really? check out new |affilorama review| on this link |affilorama review|

Tags: Affiliate Marketing, home based business, internet business, internet marketing, work at home

This entry was posted on Wednesday, March 10th, 2010 at 3:04 pm and is filed under seo. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.